If you own an older business, you might notice that it’s becoming harder and harder to attract new customers. People don’t walk through the door as often anymore – whether that’s a digital door or a wooden one.
You may have already tried updating your marketing plan, but experienced unsatisfactory results. You’re not the first person or the last to need a little help. Keep reading for three easy ways to revive and grow an old brand.
Expand your digital marketing circle
Revamp your branding
Feature the people behind the scenes
Before everyone hopped online, businesses succeeded because they connected with their customers. Storytelling, word-of-mouth, and personable workers generated a lot of loyalty.
The same level of personalisation is required again. Any potential customer that browses online is absolutely inundated with choices. Nearly every market is saturated with options.
To sort through and find the best products, those clients look to social media accounts, blogs, and websites to learn about the people behind the brand. They want to create a connection with a small business before committing to a purchase.
Make that as easy as possible by featuring the people who staff your business. Add pictures to your website with their professional credentials, and tie in some personal information as appropriate.
On social media, focus on engaging directly with your customer base. Share updates, announcements, and relevant articles. When someone asks you a question or sends you a message, take time to answer genuinely.
Even if you’ve been out of the digital marketing game for a while, there’s still hope for your business. To revive your brand and help it thrive, you have to accept a bit of change. Modernise enough that customers can connect with you, then dazzle them with your experience.
Author: Darrell Goodman